Monday 17 October 2016

Pro Wrestling League (PWL) Season 2 returns with a Bang

The Biggest Olympic league in the world and much acclaimed Pro Wrestling League (PWL), in association with Wrestling Federation of India, launched last year, is back in Season 2 with “Double Dhamaka”.  World’s biggest Olympic sports league and the longest running LIVE TV show surpassed the television presence of many televised leagues and garnered millions of eyeballs.

The Second season of the league is set to kick-start from December 15, 2016.  PWL today announced numerous additions in the second season featuring 8 teams instead of 6 with an increase in players’ pool to 80 from the initial draft of 54.  From 18 days, the multi-city league moves on to a month-long second edition of Pro Wrestling League (PWL). 

Speaking of the overwhelming response and growth of Pro Wrestling League (PWL), Brij Bhushan Sharan Singh, President, Wrestling Federation of India emphasized, “Wrestling as a sport has contributed towards the growth of sporting fabric of India. With sterling performances in the last three Olympics for India, wrestling followers are now becoming more vocal & visible. While local ‘Dangals’ enjoyed unprecedented live spectators, data suggests that on TV, wrestling emerged as the most watched Olympic sport for Indian audience in the last 12 months. The growth is a result of hard work and progressive outlook of our officials across the country.  I thank state units and the professional team of ProSportify (Commercial Partners of PWL) for doing a commendable job in such a short span”. 

He added, “Pro Wrestling League had direct impact on recent Olympic medalist Sakshi Malik, as she got an opportunity to study, share & compete alongside the best wrestlers in the world during PWL.”
Kartikeya Sharma, Founder & Promoter, ProSportify, reiterated, “We’ve created a friendly format for TV viewing sports fans whilst keeping the ethos, mat rules and rich tradition of the game intact.  Additionally, our three innovations worked heavily in PWL’s favour.  Essentially, converting an individual sport into a Team Game with boys & girls representing the same team. Secondly, an introduction of ‘Toss’& subsequently ‘Player Blocking’ added a sense of suspense, excitement & drama in the competitive fast-paced game”.  He further added, “Wrestling is deeply rooted in Indian cultural ethos and is the biggest sporting export from India to the world. We were privileged to enthuse over 3 crore sports fans every day in Season 1 and promise to surpass our stellar performance in Year 2.”

Pleased to reiterate on Sony’s commitment to sports investments,

Rajesh Kaul, President- Sports & Distribution, Sony Pictures Network said, “At Sony Pictures Networks India (SPN),we are committed to bringing the best of International sports as well as supporting domestic sports leagues. Given India’s affinity towards wrestling which is ingrained in our culture, the PWL garnered impressive viewership in its inaugural year on our network and earned the distinction of being one of the top three domestic leagues in India. SPN’s association with PWL for its second season not only promises to engage viewers with the top International and domestic wrestlers but also will give upcoming talent a prestigious platform to showcase their skills”

Read more at: https://goo.gl/BwrmyD

Friday 7 October 2016

Exchange4media News Next 2014


Stage is set for the sixth edition of exchange4media News Next 2014. The conference will include some of the best minds in the new television business, both globally and in India. News Next this year will delve into debates such as ad regulation and FDI in media, along with a host of other key issues concerning the broadcast space today. The Conference is being held in New Delhi on January 18, 2014.

One of the most respected names in the media fraternity, Rizwan Khan, international journalist and television host, will deliver the special address. Khan has built up a global reputation in the course of his career spanning over 25 years and is known for his high-profile interviews of world leaders, business icons and film celebrities.

News Next 2014 will provide a platform both to news broadcasters and brand custodians to deliberate issues pertaining to the industry. From contextual issues like the advertising cap regulation by TRAI, FDI recommendations and the digitisation progress, there is much to be discussed on the credibility of news itself.

Some of the other speakers at the conference include Alok Agrawal, Chief Executive Officer, Zee Media Corporation; Arnab Goswami, Editor-in-Chief and News Anchor, Times Now; Ashish Bagga, CEO, India Today Group; Chintamani Rao, Strategic Marketing and Media Advisor; (Hony) Brig Dr Arvind Lal, CMD, Lal Pathlabs; Deepak Chaurasia, Editor-in-Chief, India News; Dilshad Master, Co-Founder, FarInto Traveller; Jagat Dave, Managing Director, Ambit Corporate Finance; Kartikeya Sharma, Founder, iTV Network; Sanjeev Srivastava, Editor-in-Chief, Focus Television Network; Simon Spanswick, Founder-Director, Association of International Broadcasting (AIB); and Uday Varma, Former Secretary, Ministry of Information and Broadcasting.

See at: 

Monday 3 October 2016

NewsX Unveils a Vibrant New Look





After an unprecedented performance in the year 2013 and now 2014, India’s New News leader NewsX has come up with a brand new look. The new NewsX embraces rapidly evolving needs of today’s viewer and with its new features provides viewers a clean and crisp news viewing experience. The new on-air presentation features a lively and contemporary appearance with vivid blue & red colors.

The enhancements also include new type and font sizes and greater depth to images and video. The new look is in line with the channel’s profile, which caters to the young, affluent and urban viewers within the SEC AB category in the 25-44 age group. With its differentiated strategy and a broader spectrum of content mix, the channel has managed to create a unique place in the minds of viewers and advertisers.